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SHKP The Point Launches "Instant Earn"

The Point, the loyalty program of Sun Hung Kai Properties (SHKP), announced the launch of its new "Instant Earn" service. The service is available at over 1,400 stores across 25 SHKP malls and is powered by Aimazing, a leading retail data platform with a vision to revolutionize retail through Real-Time Insights.

With Instant Earn, members can simply scan their member QR codes at any of the participating merchants after making purchases, and earn points instantly. The points can then be converted into Point Dollars for cash spending at over 2,600 participating merchants.

"The Point is committed to providing our members with the best possible shopping experience," said Christopher Kwok, Executive Director of SHKP. "The launch of Instant Earn is a major step forward in our efforts to make it easier and more rewarding for our members to earn and use points."

Aimazing's data expertise fuels Instant Earn

Aimazing's retail data platform provides the foundation for Instant Earn' seamless and secure earning and redemption system. Established in 2015, Aimazing boasts a proven track record of driving data-driven growth across Southeast Asia, capturing complete transactional data to empower smarter decisions.

"We are thrilled to partner with The Point to launch Instant Earn and contribute our data expertise," said Jun Ting, CEO of Aimazing. "Our cutting-edge technology aligns perfectly with The Point's vision of an enhanced shopping experience, and together we're redefining retail's future in Hong Kong."

Instant Earn: A win-win-win for all

Instant Earn offers a win-win-win for Members, Merchants, and Malls:

Members: Enjoy effortless points earning, instant rewards, and a wider variety of redemption options.

Merchants: Attract new customers, boost sales, and gain valuable customer insights.

Malls: Increase foot traffic, optimize tenant mix, and enhance marketing efforts with data-driven insights.

The future of loyalty is instant and data-driven

Instant Earn exemplifies the future of loyalty programs – convenient, rewarding, secure, and powered by data. This collaboration between The Point and Aimazing paves the way for a more rewarding shopping experience and a future where online and offline retail seamlessly connect.

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