Power Plant Mall and Aimazing Launches the Philippines’ First Digital Christmas Raffle
Updated: Mar 9, 2022
As seen on Marketing Interactive, MSN.
Rockwell’s mall in Manila will be able to provide a digital and seamless customer experience during the Christmas campaign via their enhanced mall loyalty program, by working with Aimazing, the retail-tech platform
Aimazing, the preferred retail data platform for mall management, is proud to announce that it has been selected by Rockwell’s Power Plant Mall in Manila, Philippines to launch a first-of-its-kind mall raffle campaign that offers customers opportunities to earn rewards in real-time for their purchases at stores across the entire mall.
Power Plant Mall in the Philippines will be the first to use a digitised Christmas lucky draw and rewards program in the most seamless and user-friendly way for both participants and mall management teams. Customers will need to leverage their mobile devices and input the alphanumeric code found on their receipt on Rockwell’s loyalty app while shopping on the go.
Shoppers simply need to spend between Php 1,000 - 3,000 at selected Rockwell locations and stores from Nov 5, 2021 until Jan 31, 2022 and enter their Christmas Raffle code on Rockwell’s loyalty app to stand a chance to win a Land Rover Defender worth more than Php 6.5 million.
In the past, raffle campaigns required tedious manual steps by both customers and backend mall staff from manual upload of receipt data to log participants, to manual processes of checking and verifying entries. This would result in long queues and unnecessary wait time. Aimazing’s partnership with Rockwell allows the mall teams to automate the entire collection process and focus on better user experiences for consumer campaigns while providing tenants with the highest efficiency and data visibility.
“For the first time in Philippine history, all customers in the mall can experience the gift of Christmas and participate in the raffle - which means less time spent in queues, no physical forms to fill, no days of waiting, and more time spent shopping and dining. Already we can see that participation rate is high and Power Plant Mall can receive live insights of numbers of draws given out and lucky draw participants in real time. Moving forward, we can power any sort of promos, and many more exciting digital experiences in the mall with our technology and mall pioneers like Power Plant Mall,” said Jun Ting, Chief Executive Officer of Aimazing.