“Making Malls Desirable Again With Consumer Data” with Dominic Chew | Episode 6

Dominic Chew, founder of Hatch Idea Lab, joins The Future of Retail Asia Podcast and shares about using design innovation and thinking to bring back desirability into the physical marketplaces. With over 20 years of experience in branding and marketing in CFLD International, Frasers Property, and City Development Limited, he brings across the importance of the customer, and how malls should tailor to their preferences using strategies such as retargeting and preference management.