“Enabling Data-Driven Digital Precincts of the Future” with Siti Fairuz | Episode 9

Siti Fairuz Mahfud is the Head of Digital Transformation Office at the Singapore Malay Chamber of Commerce and Industry (SMCCI). She shares with Jun and Imran on The Future of Retail Asia Podcast about her experiences with helping merchants and businesses going digital. She also touched on some of the campaigns she carried out with merchants in the Kampong Glam area, namely the Go Makan at Kampong Glam campaign and the recent Ramadan Online Bazaar. Jun, Imran, and Fai also bounced ideas surrounding how a digital precinct might look and what the Chamber might need to enable that.