The Omnichannel Mall 2022
A Practical Guide to Implementing New Technologies and Enabling Delightful Customer Experiences to Increase Mall Revenue
Aimazing’s vision is to organise the world’s offline retail data for the industry to provide a delightful retail experience to customers. Every day, we get one step closer to that reality, one offline store at a time.
After years of talking to mall management, industry influencers , domain experts around the region, it is clear that by connecting all the dots of offline retail data, everyone will win. Take for example the case of e-commerce marketplaces, essentially ‘online malls’, which harnesses, analyses and utilizes insights from billions of data points, to make optimal decisions in real time. In order to adapt analytics, recommendation engines and applications that we have seen used by online players to physical retail, it requires all physical retail transaction data to be connected.
Even in a world of surging growth in new markets, ecommerce and technologies, one thing is crystal clear to us - that retail is, and will continue to be king for the foreseeable future. Companies that choose to shift their management paradigms to embrace this new normal first, will reap the lion’s share of benefits.
What started out some years ago as an idea on paper, has turned into a proven technology implemented with thousands of partners. Mall management and retail chains now are not only able to accurately capture real-time transactional and SKU data, they are also simultaneously building the foundation to harness the limitless possibilities brought by the technology.
Beyond basic performance and benchmarking, everything you could imagine in today’s online world can be unlocked on a seamless retail data platform, using machine learning and recommendation engines, enriched with data from other sources, to achieve visibility like never before.
While it appears early to take flight, the world went from the Wright Brothers’ first manned flight to landing humans on the moon in just 60 years - and we believe our vision of this future is less than 10 years away. The forward-thinking, bold and customer-centric businesses will win. We hope that you are excited by this vision, and we invite you to join hands with us to rewrite the future of retail together.
Retail Customers Have Changed
Has Covid changed retail customer behaviour forever?
Customer Purchase Behaviour
Customers’ behaviour have evolved. Today, they have higher expectations of a mall and retail experience. They want mobile-first and unified experiences and will not tolerate customer friction and extra steps.
If a customer has to wait 1 day to receive rewards, or is limited to how many rewards she or he can claim, she will simply go to another mall that provides immediate rewards without any minimum spend or maximum claim.
How do we deal with this
transformation in the mall business?
Put customers in the centre of your business
The 2022 Mall
i) Put customers at the centre of your business
Automation & innovation for a seamless customer experience
Instant earn & burn
Instant carpark redemption
ii) Boost revenue and footfall for your merchants (and your mall)
Increase variable Gross Turnover (GTO), run exciting campaigns, and enable your merchants to operate with the same level of intelligence as e-commerce.
The support that you need to help your merchants, especially through the tough times:
Rockwell’s Power Plant Mall
iii) Run more effective partnerships
The retail ecosystem is rich with many stakeholders such as banks and product brands - all with a vested interest of making the retail ecosystem successful. Is it possible to align everyone’s interests with data and automation to create customer joy and increase outcomes together? When this is done - malls tap on the expertise, resources and publicity of partners and have a great multiplier effect.
Payment Method Dashboard
Philippines' Largest Pharmaceutical Brand
iv) Complete data & insights
Real-time data is not available today to mall managers - this must be allowed. Insights and decision-making must be made simpler so managers can run more campaigns in shorter amount of time, more effectively.
Real-Time Data Dashboard
v) Completely new retail experiences and campaigns
Imagine mall-wide digital giveaways. Physical live 11.11 events in malls - treasure hunt, voucher drops, GMV competition, etc, all seamlessly enabled through real-time transaction data.
What’s stopping us from getting there?
Do we know what’s happening in our mall real time? Do all departments see the same thing? Are we able to work with all our merchants and their POS systems in real time? Are we able to scale processes (e.g. redeeming carpark coupons) without using manual staff and customer effort?