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What is the Aimazing
Stay Steady Fund?
COVID-19 has disrupted businesses in many ways. One of the hardest hit industries is the F&B and Retail sector, with many experiencing a loss of revenue and are struggling to acquire customers. 
The Stay Steady Fund was set up in May 2021 as a response to Singapore’s Phase 2 Heightened Alert restrictions that ceased dine-in for F&B Merchants. Though the government has set aside support measures for F&B, we feel that we can do more to help.

 In response, Aimazing has pledged a support package worth SGD $500,000 from our operating budget of 2021 to the Stay Steady Fund. We hope that this support package will allow businesses to not only recover from these heightened measures, but also leverage this time to digitalise and innovate, building a more resilient business and drive return customers.

Learn about what we're doing for our current merchants here.

Half a Million $$ Fund

Support Package worth


per Outlet offered to 500 SMEs

Apply for the fund

You can apply if:

You are an F&B/Retail

Business with a Physical Store

Your business has been negatively affected by COVID-19 and are facing a drop in customers

Applications close on 30th June 2021.
Speak to one of our consultants for more information
Click here to nominate a Merchant for this fund for them to get a priority slot.

Frequently asked questions

As an applicant, what will I get?

A support package worth SGD1,000 per outlet. Breakdown:

How soon after my application will I get the support?

  • The Aimazing team will get in touch with applicants within 3-5 working days.
  • After your application has been approved, you will be able to launch within 14 days.

If I have multiple outlets, how many of my outlets are eligible for this support?

  • Aimazing has opened slots for 500 Outlets within this scheme, as long as the number of outlets of your brand falls within the limited slots, all outlets will be eligible.
  • Eg: 5 Outlets x SGD$1,000 = SGD$5,000 in support
  • To find out how Aimazing can support Chain Stores and Brands, reach out to us at or contact our consultants through the form.

How do I apply?

  • You will receive a confirmation on your eligibility within 3-5 working days from the submission of your application.

Where does the money for this fund come from?

As offline merchants are a crucial part of Aimazing’s business, we have decided to take the funds out of our Operating Budget of 2021 to support this initiative.

How long is this support package valid for?

The application deadline for this support package will end on 30th June 2021.

Can I apply if my business is not based in Singapore?

  • The Stay Steady Fund is for businesses based in Singapore. However, our regional offices are working on a separate support scheme for merchants there.

Can I apply for this on top of other Government grants?

Yes, you will be able to apply for the Stay Steady Fund on top of existing government grants.

Will there any upfront fees for this support package?

No, there will be no upfront fees required for this support package.

What we’re doing for our current merchants:
#ReachYourCustomers campaign
Many of Aimazing’s existing Merchants have suffered a huge drop in customers and revenue during this period. In response to this, Aimazing launched #ReachYourCustomers to support them and tide through this period.